FUNKO

While I was working for Alamo Drafthouse, MONDO was acquired by the enormous toy conglomerate, Funko.

I continued my work at MONDO at the new company, getting promoted to Director of Marketing, where I continued to lead the brand across all platforms, while directly supervising a robust team of social strategists, email marketers, copywriters, and e-commerce managers. I also managed the brand's customer service team (who maintained a <48 hour response time), as well as the events team, which exhibited at San Diego Comic Con, DesignerCon, and more. Under my leadership, MONDO's sales increased 28%, and social following grew by 50k.

From there, I was given the role of Director of Social Insights for the Funko brand, where I informed the entire organization with trends reporting and listening for current, upcoming, and potential partnerships.

After a year-and-a-half in that role, I transitioned to become the Director of Integrated Marketing (Close-to-Market), focused around launching two high-end product lines (“Project Fred” and “Jumbo Chan”), with Funko’s highest ever price points, on a new platform (EQL) and with multiple sell-throughs. I also directly collaborated with multiple partners (including DreamWorks, Hasbro, and Marvel) for all promotion of these campaigns.

The other part of the role involved driving the cross-discipline “Speed-to-Market” team to ideate and create quick-turn products with high profile partners, with final results including items for Doja Cat, Ice Spice, Sabrina Carpenter, WICKED, Sony, SATURDAY NIGHT LIVE 50th, and Disney, as well as real-time sports opportunities.

In addition, I helped beyond my scope, directing the marketing campaigns for the Funko / eBay vault partnership, the robust Digital Collectibles NFT program, Octane5 integration, as well as currently-NDA’d feature launches.

ALAMO DRAFTHOUSE / MONDO

I had been a fan of both Alamo Drafthouse and MONDO for nearly a decade (and my bank account can prove that), so getting the call to come work for them was really a dream come true. As Marketing Campaign Manager, I coordinated all of our product releases (averaging 5-10 weekly new SKUs of posters, collectibles, music, books, games and puzzles) with our creative teams. This was a delicate, long process, from initial submission of product to creation of assets to coordination of PR elements to actual on-sale.

Luckily, the experience of keeping @MondoNews on push notification for 10 years, made me a semi-expert in the tone and voice of the brand. I was in charge of all marketing communication (social, email, website, blogs), while also serving as social strategist and community manager for our handles (a total of +500K followers).

As my title suggests, I coordinated all major campaigns, (including the MONDO / Death Waltz 10th Anniversary and Holiday Gift Guide), marketing of events (San Diego Comic Con, Power Con, DesignerCon), as well as serving as point person with Drafthouse, for further brand integration and promotion, and all brands who partner with Mondo (including Disney, Warner Bros., Microsoft, and Nintendo).

FANGORIA

It is a common strategist trope to feign annoyance when a superior asks to “make this go viral” (with no paid budget and no resources), but over the year-and-a-half at Fango, that’s exactly what my team did, time and time again.

I supervised all digital channels and content creation, including the orchestration of timely social content and campaigns, which led to doubling followers across our brands and a 40% growth in engagement, year over year. We tapped into the love fans had for the horror genre, combining it with a conversational brand voice and a very flexible creative team (with assets being worked, written and posted within minutes of identifying internet trends).

Since taking over the strategy and implementation for the FANGORIA legacy accounts (a 40+ year old, iconic horror brand), the social platforms increased annually to over 160 million impressions (and nearly 8 million engagements), as well as over $100,000 in revenue, with minimal spend. 

Partnerships: Atom Tickets, Mondo / Alamo Drafthouse, NEON, Paramount, A24, Shudder, Cinemark